The concept of Indo-western fashion is a living poem that divulges into the verses of personal reflection identifying one’s true self through every piece. The poetic narrative of each piece brings the blend of rich cultural heritage to create aesthetically pleasing ideas of creativity and versatility for transcending time.
The influence of the Indo-western fashion trends goes back to the colonial era where the intertwining of the western standards with the Indian attire began. The influence of the British Raj with the suits and coats started a new era of fusion wear that combined the Indian designs with sleek practicality. The creative sides of the embellishment started to flow by contrasting the outfits in the fashion world with bold and chic statements. Slowly with time the fashion evolved and allowed a more creative approach for the brands to resonate personal aesthetics in style. The fusion style of this art being deeply symbolic also represents unity and cultural exchanges for transcending the fashion boundaries.
At MadaSasa, our show stopper gowns, stylish drape dresses and chic co-ord sets have been a timeless ode to blending cultures through creating a balance in the static and modernity. Join us on this journey of unique redefinition as we express the versatility of our designs for cultural innovation.